If you run a business online, you understand how important it is to be ranked as high as possible in search engine results pages (SERPs). After all, the higher your site ranks in SERPs, the more traffic you expect to receive. But ranking high can be tricky, especially if you don’t have experience with search engine optimization (SEO). For example, did you know that the design of your website impacts your search engine rankings? It’s true!
1. Optimize Your Content for Mobile
With half of all internet searches performed via mobile devices, search engines prioritize mobile-friendly content. Mobile optimized content involves short, concise paragraphs (2-3 sentences maximum), easily scannable formatting, and even your website’s technical and design elements. You can check the mobile-friendliness of your website with Google’s mobile optimization checking tool. However, you can contact Fanatically Digital for a highly optimized and mobile-friendly website.
Pay attention to formatting: Consider the reasons you would click away from a website: giant walls of text or pages that are difficult to read or hard to navigate. Apply the same user experience you want from the content you consume to your own website’s content. Organize your content into headings, subheadings, and digestible sections of bulleted or numbered lists, and pay attention to how the information flows.
2. Use High-Quality Optimized Images
For search engines to recognize your images, you will need a descriptive alt tag for an image without text or a title tag for an image with text. Optimizing images and adding alt tags to them can be very beneficial in boosting your rankings. Title tags should include relevant keywords. Including a title tag on your image is also important because it is often in a snippet, which may appear in Google Search results.
However, as always – make sure that every page of your website has valuable content unique to that page. Don’t stuff your images with unnecessary keywords.
3. Limit Video Length
It’s a good idea to keep videos less than 2 minutes in length. Some viewers will watch video content of up to 3 minutes, but anything longer than that begins to lose audience retention. If you can’t boil down your message or story into 2 minutes, consider using multiple videos instead. While we’re not saying it’s impossible to keep viewers engaged for more than 2 minutes at a time, many users on different platforms have demonstrated that they won’t sit through longer-than-average web video content.
4. Prioritize Content Keywords in Titles and Headings
Headings and titles are valuable real estate on a page—so make sure you use them to their fullest potential. When planning your page layout, ensure that your primary keywords are included in each title tag and heading to boost that page’s relevancy for search engines. Placing crucial keywords at these advantageous positions may be enough to push your site up in search rankings!
In addition, include meta descriptions of 150-160 characters (including spaces) to more easily give searchers what they are looking for and have it appear in results. Finally, use anchor text when linking back to an internal landing page so that if someone clicks through, they find out more about what they searched for; use keyword variations sparingly here but ensure it is unique per landing page.
5. Optimize URLs to Include Keywords
It’s always a good idea to include keywords within your URLs. Remember that you need to be accurate and concise; too long of a URL can look ugly in a web browser, so make sure any broken up long tags with hyphens or underscores. And avoid using capital letters, which search engines don’t display correctly. At all costs, avoid non-alphanumeric characters—they don’t belong in URLs, and they won’t help your rankings.
6. Encode Webpages Properly
When users look for something specific on your website, their search engine looks for keywords. If you want your site to be visible on a search engine, you must ensure that those keywords are present in your coding. To ensure proper keyword encoding, always use title and meta tags correctly. Doing so will make it easy for search engines and users alike to find what they are looking for online—and boost your search ranking as a result.
7. Stay Away from Flash Websites
One of today’s hottest trends in website design is Flash. It offers a lot of creative freedom, and many designers like to use it. However, Flash websites do not perform well in search engines, making them bad for SEO. To ensure your website ranks highly on Google and other search engines, use HTML instead of Flash and add alt tags (and title tags) where appropriate so that search engines will be able to read your images.
SEO is constantly evolving, and with the advancement of technology, search engines are continually updating their algorithms to provide a more efficient, more intelligent, and more convenient experience. Without a doubt, an SEO optimized web design is a significant factor for your site to appear as a top-ranking website. You can contact Fanatically Digital for all your digital marketing needs.