Search Optimization continues to evolve all the time and it remains as important as ever to keep up with current trends and understand the most recent of Google Search’s ranking algorithms. Each one aims to make Google a smarter, smoother experience for users so if you don’t want to fall foul of the latest factors affecting how your site ranks, here are some of the top-ranking factors:
- Content is still key
Content remains one of the most important elements and the quality of that content is the key. To rank highly, content should be detailed, relevant and provide real value to the user. Quality reigns over quantity every time. There is no rule for word count as it varies greatly depending on the topic but content that appears to rank well with Google is a little longer and more comprehensive.
Make use of Google’s semantic search to find the best keywords to include in your article. The easiest way to do this is to browse the ‘related search’ results at the bottom of Google’s search results. This gives you a great idea of related keywords.
These also remain an essential element for providing strong ranking signals in the algorithms. High authority domain links and lots of them will help you to rank better for keywords. It’s very important to pay attention to the health of your backlink profile. Any bad links must be picked up, cleaned and filtered or your rankings will suffer. For help with getting your site totally Google Search friendly, contact Professional SEO services London at https://www.elevateuk.com/
- Mobile Indexing
Back in 2016, Google announced they were to begin mobile-first indexing. For site owners, this now means that a site’s ranking position is directly affected by how mobile optimised that site is. Mobile browsing has overtaken desktop usage and so these days, websites must reflect that and ensure mobile versions provide a great user experience.
- Loading Speed
The speed at which a page loads has become increasingly important, especially with mobile-first indexing. Those sites that are slow to load rank lower. Google’s thinking behind this is that they want the fastest and most efficient user experience.
This was first announced by Google back in 2014 when they sought to improve and tighten up security for their users. The use of HTTPS means stronger encryption and a more secure connection to Google while making searches and accessing Google mail and Drive. If you haven’t already moved your site over to HTTPS, it is highly recommended that you do, or you might fall foul of any future updates from Google.
- Your User Experience
Each new algorithm gets more sophisticated, so it’s vital to keep focusing on providing the best possible user experience on your site. The first thing to ensure is that your site is fully functional before concentrating on the look and feel of the site design.