SEO is an important marketing strategy that every business wishing to stay afloat should have. The great thing is that even on a low budget, you can still get the best out of SEO. Thankfully, there are lots of useful free tools at your disposal.
Some of the top free tools include;-
Google Analytics is an invaluable tool for any web content creator or digital marketer. It provides crucial information about websites to include the number of visitors, their sources, and location. With such detailed information, you can figure out what is working and what is not. This way, you can work towards optimizing your page.
Google Search Console
This SEO tool focuses on search and optimization. It provides similar data to the analytics tool, but in a more straightforward manner. Though its numbers allow for lesser tweaking, they are easier to access. Link data is one of the essential datasets provided by the Search Console. This unique dataset helps protect your site from toxic backlinks that could otherwise result in manual penalties.
Google Keyword Planner
It is an indispensable tool that offers benefits you in the following ways;-
- Suggests keywords related to your website
- Provides estimated monthly searches on a particular keyword
- Shows the average cost of running your ad on specific searches
- Helps you organize your keywords
- You can use it to create new keyword campaigns
While the Google Keyword Planner provides useful insight into a keyword, the success of your campaign depends on several factors, including your bid, product, budget, and customer behavior.
This page analysis feature allows you to explore the details of any web page using the chrome browser. You can easily access your desired page, and view its domain authority scores, general attributes, and link metrics. Using the tool, you can find the page’s keyword and compare its link metrics with a different web page in SERPs.
Besides, you can make use of its more advanced features, including Keyword Difficulty and Page Optimization.
Finding the right email address for prospects during an SEO campaign is not easy. The Hunter tool helps you identify the most common email address for a specific domain, so you can be confident you are contacting the right address. You can use it to find up to 50 email addresses a month, saving you hours of work and frustration during each campaign.
Answer the Public
Here is a tool that provides crucial data on commonly asked questions online. Upon inputting your keyword, a graph with questions and phrases used when searching for that particular keyword is generated. The tool also suggests keywords using prepositions such as versus, with, and like. This data helps you know the desires of your customers so that you can create content that meets those needs.
Though most of the free tools may help run an SEO, you will not be able to do a thorough job without involving some of the paid tools. These include Heat maps and Rank Reports. Nevertheless, be careful with the free tool you are using as some of them are junk.