In the modern digital world we are living in, there are numerous platforms available to the advertisers for advertising their product or service. One such platform which is gaining lot of popularity in the recent times is advertising in malls. Mall is a place where people come for shopping, entertainment, watching movies or to spend leisure time with friends and family. Many mall advertising agencies in India believe that mall can be a very good place to make people notice a particular product or service. How can a mall help you in executing the advertisement campaign!
According to top media agencies in India there are many advantages of promoting the product in the mall. Some of them have been discussed here. (i) It is not necessary that people come for shopping in the mall. They may have come to watch movie or to eat something at the food court. No matter what the reason of visiting the mall, they will definitely get a glimpse of the banner or the LED screen displaying your product or service. Banners and screens in places like malls usually don’t go for waste and give good return on investments. (ii) One plus point shopping malls have over other advertising media such as radio, TV or print is that they can offer the facility of both promotion and sales under the same roof. (iii) Another benefit of advertisement in shopping malls is that if you are able to press the right nerves of the buyer that may lead to impulsive buying of your product without any prior plan of doing so. (iv) There are specialist mall advertising agencies in India that particularly work on inventing creative ideas for effective advertisement in the malls. They make sure that your bill board, banner, LED screen or promotional counter is set at the right place for maximum visibility to the people visiting the malls.
(v) High visibility of the advertisement in heavy traffic areas and frequent repetition in viewing the banner leads to both brand recognition and brand recalling. It leaves an imprint on the minds of the onlookers and they will definitely recall the brand when in need of buying the related product. (vi) Advertisement in the malls can easily be customised as per the taste, preferences and culture of the local population. Adding a local touch to your promotion will definitely help the people to connect with your brand. Thus shopping mall advertising undoubtedly is one of the best platforms that gives the best rate of return on your investment.